"No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data."

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How many times have I wondered if it is really possible to forge links with a mass of people when one has never had strong feelings for anyone, not even one's own parents: if it is possible to have a collectivity when one has not been deeply loved oneself by individual human creatures. Hasn't this had some effect on my life as a militant--has it not tended to make me sterile and reduce my quality as a revolutionary by making everything a matter of pure intellect, of pure mathematical calculation?

— Antonio Gramsci