"We have to confront the reality of our world, and make the hard decisions about which way we want to move forward."

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My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

— Richard Branson