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"At a time when all the other builders were selling homes with basements but without carports, we would sell homes without basements and with carports. This allowed us to provide a more appealing product at a lower price. In other words, we felt we would be giving customers greater value."

— Eli Broad
eli broad Quotes Basements,Selling,Customers

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Eli Broad
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The last thing I need is for daughter to move back into my basement and become another unemployed millennial statistic. Would love for her to get a job at Facebook. Become the president of Google.

— Kate Siegel

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