"I’m not going to pick her up and carry her screaming to the basement,” Trent said. “It’s a workday. Besides, she has a crutch.” “Crutch or no, she’s hurt!” Ceri protested. “I mean,” Trent said intently, “she can hit me with it if I do something she doesn’t like."

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At a time when all the other builders were selling homes with basements but without carports, we would sell homes without basements and with carports. This allowed us to provide a more appealing product at a lower price. In other words, we felt we would be giving customers greater value.

— Eli Broad