"Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse."

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In one of the Welsh counties is a small village called A-----. It is somewhat removed from the high road, and is, therefore, but little known to those luxurious amateurs of the picturesque, who view nature through the windows of a carriage and four.

— Edward Bulwer-Lytton, 1st Baron Lytton