"Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty."

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The way to start writing isn't by writing at all. But by living. It isn't about creating something from thin air, but about documenting our personal feelings about the things that we see. Or to put it crudely, how are you going to be a storyteller if you have no story to tell? Perhaps, in the end, there are no such things as creative people; they are only sharp observers with sensitive hearts.

— Yasmin Ahmad