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— Evgeny Morozov"Making loans accessible to millions of the previously unbankable customers is a noble goal. Getting them hooked to such loans isn't."
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Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.
— Margaret Heffernan
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The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
— Douglas Rushkoff
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