"Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting."

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In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

— Mark Zuckerberg