"Their marketing strategy had to be changed to the young people. That's who buys the beer."

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John Updike: our greatest suburban chic-boutique man of letters. A smug and fatal complacency has stunted his growth beyond hope of surgical repair. Not enough passion in his collected works to generate steam in a beer can. Nevertheless, he is considered by some critics to be America's finest *living* author: Hold a chilled mirror to his lips and you will see, presently, a fine and dewy moisture condensing -- like a faery breath! -- upon the glass.

— Edward Abbey