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— Franz Kafka"I do not read advertisements. I would spend all of my time wanting things."
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We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
— Daniel J. Boorstin
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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
— Michael Schudson
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