"One will seldom go wrong if one attributes extreme actions to vanity, average ones to habit, and pretty ones to fear."

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Six Flags has to be a destination, but it's got to be a place that you want to go to every single summer and you don't want to go just for a roller coaster or a new ride. We have to sell the experience and sell the image: clean, safe, friendly and fun. The parks are not necessarily all of those attributes, but they will be.

— Mark Shapiro