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— Gabriel Garcia Marquez"Tricks you need to transform something which appears fantastic, unbelievable into something plausible, credible, those I learned from journalism. The key is to tell it straight. It is done by reporters and by country folk."
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There are many who criticise the United Nations. And those of us who know this institution well know that it is not immune from criticism. But those who argue against the United Nations advance no credible argument as to what should replace it. Whatever its imperfections, the United Nations represents a necessary democracy of states.
— Kevin Rudd
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Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
— Simon Mainwaring
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