"I'm not a journalist. So I didn't down and let Assad charm me. I didn't walk away and say "my god he's got an Apple computer and he really likes Beyonce so he must be a liberal.""

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In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between doing good and doing well. But only a few dozen people were lined up outside the Apple Store in San Francisco. That's nothing compared to the hundreds and thousands that line up for new products. Cook is taking a gamble here.

— Laura Sydell