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— George Lois"Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do."
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When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt.
— Clive Cussler
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I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
— George Lois
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