"With a new national commitment, our scientists and engineers will overcome obstacles to taking these [hydrogen fuel cell] cars from laboratory to showroom, so that the first car driven by a child born today could be powered by hydrogen, and pollution-free."

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...if we all turned down the thermostat in our house by just one degree, we would save over £650 million worth of energy and nearly nine million tonnes of carbon emissions every year. That would be the equivalent of taking three million cars off our roads...we can bring about a Green Consumer Revolution in this country to improve our lives, enrich our economy and protect our environment.

— David Cameron