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— Gina Bianchini"Personal branding is one thing that you just can't do well on your own. You are too close to it."
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It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.
— Wally Olins
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What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
— Wally Olins
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