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— Goparaju Ramachandra Rao"Satyagraha means insistence on what one knows to be the truth. The insistence implies the exercise of free will as the need of social obligation. If one is content to know the truth himself, he does not become a votary of Satyagraha. A Satyagrahi should not only know the truth but should insist upon it in social relations. So Satyagraha is activation of truthfulness."
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The whole of the Amazonian narcotic complex, as it's called in the old literature, is based on activation of DMT by one strategy or another.
— Terence McKenna
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You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
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