"Chico: "Here's the book, it's a dollar" Groucho: "Here's a ten, and shoot the change." Chico: "I don't have change I'd have to give you nine more books."

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The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

— Michael Pollan