"The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat."

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I found that many gifted people are so afraid of writing a poor story that they cannot summon the nerve to write a single sentence for months. The thing to say to such people is: "See how *bad* a story you can write. See how dull you can be. Go ahead. That would be fun and interesting. I will give you ten dollars if you can write something thoroughly dull from beginning to end!" And of course, no one can.

— Brenda Ueland