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— Harold Ramis"Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films."
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A lot of times when I've been offered film series and stuff, if they shoot in Los Angeles, I lose interest.
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When I'm shooting, really the audience I'm thinking the hardest about is that first test screening audience who I want to like the film and that first opening weekend audience.
— Jay Roach
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