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— Jay Roach"When I'm shooting, really the audience I'm thinking the hardest about is that first test screening audience who I want to like the film and that first opening weekend audience."
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Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.
— Harold Ramis
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Acting is secondary - I don't feel like it's going to stick around because it's not something I want to do forever. My art has always been my top priority and I have far more experience in that field than I do in film.
— Jemima Kirke
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