"The purpose of concept art as a genre is to unbrainwash our mathematical and logical faculties."

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Most aspiring screenwriters simply don't spend enough time choosing their concept. It's by far the most common mistake I see in spec scripts. The writer has lost the race right from the gate. Months - sometimes years - are lost trying to elevate a film idea that by its nature probably had no hope of ever becoming a movie.

— Terry Rossio