"Pffft, English. Who needs that? I'm never going to England."

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A lot of fantasy names are too much. They’re too difficult to pronounce. I wanted the flavour of medieval England. I took actual names we still use today, like ‘Robert’, and in some case I tweaked them a little bit. I made ‘Edward’ into ‘Eddard’. If you look back at medieval times, no one knew how to spell their own names. There are a lot of variations that we’ve lost.

— George R. R. Martin