"In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy."

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Truth always rests with the minority, and the minority is always stronger than the majority, because the minority is generally formed by those who really have an opinion, while the strength of a majority is illusory, formed by the gangs who have no opinion - and who, therefore, in the next instant (when it is evident that the minority is the stronger) assume its opinion ... while Truth again reverts to a new minority.

— Soren Kierkegaard