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No one who had once learned to identify happiness with wealth ever felt that he had wealth enough.
Sep 17, 2025
Most persons think that a state in order to be happy ought to be large; but even if they are right, they have no idea of what is a large and what a small state.... To the size of states there is a limit, as there is to other things, plants, animals, implements; for none of these retain their natural power when they are too large or too small, but they either wholly lose their nature, or are spoiled.
Modern man is drinking and drugging himself out of awareness, or he spends his time shopping, which is the same thing.
When the poor farmer of India is unable to buy a gallon of gasoline to run his simple water pump because the world's demand has priced him out of the market, who is to blame?
What is a man if he is not a thief who openly charges as much as he can for the goods he sells?
To have what we want is riches; but to be able to do without is power.
The danger, then, is that materialism is not only shaping how we live but the way we think as well. It influences our consumer tastes and our preference for high-paying jobs, but it also alters our capacity to pray, the nature of our prayers, and the ways in which religious tutelage instructs our values.
In a nation that was proud of hard work, strong families, close-knit communities, and our faith in God, too many of us now tend to worship self-indulgence and consumption. Human identity is no longer defined by what one does, but by what one owns. But we've discovered that owning things and consuming things does not satisfy our longing for meaning. We've learned that piling up material goods cannot fill the emptiness of lives which have no confidence or purpose.
Cultivate poverty like a garden herb, like sage. Do not trouble yourself much to get new things, whether clothes or friends. Turn the old; return to them. Things do not change; we change. Sell your clothes and keep your thoughts. God will see that you do not want society.
Live your life so that whenever you lose, you are ahead.
The conversation of most middle-class Americans, we are told, revolves around consumption: what to buy, what was just bought, where to eat, the price of the neighbor's house, what's on sale this week, our clothes or someone else's, the best car on the market this year, where to spend a vacation. Apparently we can't stop eating, shopping, or consuming. Success is measured not in terms of love, wisdom, and maturity but by the size of one's pile of possessions.
All plenty which is not my God is poverty to me.
And I encourage you all to go shopping more
As riches grow, care follows, and a thirst For more and more.
The answers to the human problems of ecology are to be found in economy. And the answers to the problems of economy are to be found in culture and character. To fail to see this is to go on dividing the world falsely between guilty producers and innocent consumers.
We would often be sorry if our wishes were gratified.
The surplus of society overrides all our traditions and shapes all our philosophies.
The hopes of the Republic cannot forever tolerate either undeserved poverty or self-serving wealth.
In a consumer society, expectations dare not plateau, because a growing economy depends on rising expectations... The more we let our level of contentment be determined by outside factors-a new car, fashionable clothes, a prestigious career, social status-the more we relinquish control over our own happiness.
Thinking to get at once all the gold the goose could give, he killed it and opened it only to find-nothing.
The happy people are those who are producing something; the bored people are those who are consuming much and producing nothing.
What is the chief end of man?-to get rich. In what way?-dishonestly if we can; honestly if we must. Who is God, the one and only true? Money is God. Gold and Greenbacks and Stock-father, son, and ghosts of same, three persons in one; These are the true and only God, mighty and supreme.
Every increased possession loads us with a new weariness.
Everything in excess is opposed to nature.
Not what you possess but what you do with what you have, determines your true worth.
We are being made aware that the organization of society on the principle of private profit, as well as public destruction, is leading both to the deformation of humanity by unregulated industrialism, and to the exhaustion of natural resources, and that a good deal of our material progress is a progress for which succeeding generations may have to pay dearly.
The people who have more money and goods than any people in the history of the world spend most of their time worrying about not having enough.
Civilization has run on ahead of the soul of man, and is producing faster than he can think and give thanks.
We are stripped bare by the curse of plenty.
In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
To the ideal of high consumption and the downgrading of spiritual values corresponds a conception of injustice that centers exclusively on the problem of consumption; and equality in consumption cannot be achieved except by violence.
When I lost my faith in people I put my trust in things To avoid the disappointment Trusting people brings... I tried to do it all myself then Surrounded by my stuff All I found were limitations I could not rise above There are gadgets and contraptions Immaculate machines There's a program you can download now That will even dream your dreams It'll even dream you dreams For a monthly fee Clear up your complexion You get a hundred hours free Possessions cannot save you.
Plenty is the original cause of many of our needs; and even the poverty, which is so frequent and distressful in civilized nations, proceeds often from that change of manners which opulence has produced. Nature makes us poor only when we want necessaries; but custom gives the name of poverty to the want of superfluities.
Heaven help a timid child in a trendy tide He really doesn't know That his heart's being taken for a ride Doing what the world lays down As a steadfast rule And changing when the world says to change Like a steadfast fool Heaven, heaven help me I'm one of the dominoes Chain reaction coming Blow by blow
We have created new idols. The worship of the ancient golden calf (cf. Ex 32:1-35) has returned in a new and ruthless guise in the idolatry of money and the dictatorship of an impersonal economy lacking a truly human purpose. The worldwide crisis affecting finance and the economy lays bare their imbalances and, above all, their lack of real concern for human beings; man is reduced to one of his needs alone: consumption.
As businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.
The writing has been on the wall for some years now, but we are a nation illiterate in the language of the wall. The writing just gets bigger. Something will eventually bring down the charming, infuriating naïveté of Americans that allows us our blithe consumption and cheerful ignorance of the secret ugliness that bring us whatever we want.
I am not saying this because I am in need, for I have learned to be content whatever the circumstances. I know what it is to be in need, and I know what it is to have plenty. I have learned the secret of being content in any and every situation, whether well fed or hungry, whether living in plenty or in want. I can do everything through him who gives me strength.
If thou art rich, thou art poor; for, like an ass, whose back with ingots bows, thou bearest thy heavy riches but a journey, and death unloads thee.
The goals of development are always and everywhere stated in terms of consumer value packages standardized around the North Atlantic-and therefore always and everywhere imply more privileges for a few... Underdevelopment is the result of a state of mind common to both socialist and capitalist countries. Present development goals are neither desirable nor reasonable. Unfortunately antiimperialism is no antidote.
Love the quick profit, the annual raise, vacation with pay. Want more of everything ready-made. Be afraid to know your neighbors and to die. And you will have a window in your head. Not even your future will be a mystery any more. Your mind will be punched in a card and shut away in a little drawer. When they want you to buy something they will call you. When they want you to die for profit they will let you know.
Under private property, each tries to establish over the other an alien power, so as thereby to find satisfaction of his own selfish need. The increase in the quantity of objects is therefore accompanied by an extension of the realm of the alien powers to which man is subjected, and every new product represents a new potentiality of mutual swindling and mutual plundering.
Roughly two billion people participate in the money economy, with less than half of those living in the wealthy countries of the developed world. These affluent 800 million, however, account for more than 75 percent of the world's energy and resource consumption, and also create the bulk of its industrial, toxic, and consumer waste.
Never buy what you do not want, because it is cheap; it will be dear to you.
A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.
It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.
Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create the ease we have never found). The marketers don't tell us much about their products, but they spend a great deal of energy (and enormous amounts of money) appealing to our fears and dreams. Thus, the idolatry of possessions plays to the deeper idolatry of our selves-and in an endlessly consuming society, persons are always remaking themselves with new belongings.
The cultural propaganda embodied in two liquor advertisements, "Living well is the best revenge" and "Sip it with arrogance," have a curious, perhaps demonic appeal. Consumerism indeed has its own spirituality.
In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy.
To the extent that we consume, in our present circumstances, we are guilty. To the extent that we guilty consumers are conservationists, we are absurd. But what can we do? Must we go on writing letters to politicians and donating to conservation organizations until the majority of our fellow citizens agree with us? Or can we do something directly to solve our share of the problem? I am a conservationist. I believe wholeheartedly in putting pressure on the politicians and in maintaining the conservation organizations.