"In the visual arts, for example, the semiological approach to graphics provides a rigorous analysis of the visual means used by the artist. It defines the basic properties and laws governing the arts and suggests objective criteria for art criticism."

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We shall use the terms morality, behavior, conduct, or constructive action in the same broad way. It may sound strange to speak of the morals of an atom, or of the way in which a molecule conducts itself. But in the last analysis, science can draw no fundamental distinction between the conduct of an animal, a bullet, or a freshman, although there may be more unknown factors involved in one case than in the other.

— William Patten