"Where are your combing seas, your blue water, your rollers, your breakers, your whales, or your waterspouts, and your endless motion, in this bit of a forest, child?"

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Overcoming complacency is crucial at the start of any change process, and it often requires a little bit of surprise, something that grabs attention at more than an intellectual level. You need to surprise people with something that disturbs their view that everything is perfect.

— John P. Kotter