"As more consumers demand less sugar, the food and beverage manufacturers will eventually come into line with what the consumers want."

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The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.

— Howard Schultz