"USA does such a great job sort of branding and packaging their shows and you know, they move and they sort of you got to keep up, you've really got to keep up with the train."

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I really think suicide has a branding problem because it has a tagline. It has a catch phrase, and I bet a lot of us know it. It sucks. It's really condescending. I bet we've heard it. Suicide - the coward's way out.

— Chris Gethard