"Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money."

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What world am I living in?' Aren't movies made to have something to say? Why make a movie if you don't have something to say? What are you doing it for? Are you doing it because you want to make a lot of money?

— Jake Gyllenhaal