"What does the world need that you can provide?”
Express your social mission, whether it’s cause marketing, volunteering, culture, environmental initiatives, sustainable products, or corporate philanthropy
Start before scale: make a commitment, take small steps and then scale when you’re ready
Internalize and share your social mission
Be unfailingly transparent – “If you’re not scared by what you’re saying, you’re not sharing enough"

Previous Quote

When we want a book exactly like the one we just finished reading, what we really want is to recreate that pleasurable experience--the headlong rush to the last page, the falling into a character's life, the deeper understanding we've gotten of a place or a time, or the feeling of reading words that are put together in a way that causes us to look at the world differently. We need to start thinking about what it is about a book that draws us in, rather than what the book is about.

— Nancy Pearl