"It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life."

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Mark Ruffalo, aka the Incredible Hulk, is the natural gas industry's worst nightmare: a serious, committed activist who is determined to use his star power as a superhero in the hottest movie of the moment to draw attention the environmental and public health risks of fracking.

— Jeff Goodell