"Now in the States if you look at the TV, you see the advertisements, the TV programmes, the pop videos, and the movies, they're all the same style. I think it's very condescending to the audience to assume they only have a three second attention span and so they don't leave anything on the screen for any longer. I don't understand that."

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One person reads the book, and cannot help telling a friend. That is vastly superior to any kind of advertisement, or clever magazine article. That is also the great power of the internet, where people share their opinions without the annoying screen of the media, and so much of the presence of my books has come from the Internet. It's a new era, a new form of war, and I embrace it.

— Robert Greene