"Unfortunately, every American citizen takes the same position... that we don’t like negative advertisements. But they work! And, as you see, many a candidate has prevailed by tearing down the reputation of an opponent in a more advantageous position."

Previous Quote

Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli - love (sex) and death.

— Wilson Bryan Key