"Scott Walker's campaign slogan is 'Reform. Growth. Safety.' Which is actually similar to Donald Trump's new slogan: 'Mexico. Money. Crazy.'"

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In politics, it's very theatrical. There’s a lot of stage craft. The campaign is trying to tell a story that they want people to believe in, and candidates are playing the role, like actors, by a creative personae that people will be attracted to.

— Beau Willimon