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I think that if they want people to listen to ten or twelve songs, they have to give the listener a reason to listen to ten or twelve songs or to buy ten or twelve and listen to the whole thing instead of just pulling one or two for their iPod or their computer.
— David Byrne
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The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
— John Sculley
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