"I always look for good stories and good characters, and if they're placed in a whodunit, then I'm interested."

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When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. and now, you pitch a world because a world can support multiple characters and multiple stories across multiple media.

— Henry Jenkins