"The effect of prizes on one's career - if that is what to call it - is considerable, since they give one more clout with publishers and more notoriety among journalists. The effect on one's writing, however, is nil - otherwise, one would be in deep trouble."

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But MTV relishes its vestigial role as a star maker, so every year it puts all its clout into making the VMAs the biggest, splashiest, loudest show-biz extravaganza of the year, honoring all this music for existing, after a year of paying barely any attention to it.

— Rob Sheffield