"Synergy is the driver. There are two levels of synergy: there are operating synergies, which, you know, you'd have to be stupid not to try to take advantage of, and then there are strategic synergies. In other words, in what positions you would be more sustainable, more long term, and so on."

Next Quote

... if you desire to marry you must realize that a mistress is won by the good temper and grace displayed while dancing... for dancing is practiced to reveal whether lovers are in good health and sound of limb, after which they are permitted to kiss their mistresses in order that they may touch and savor one another thus to ascertain if they are shapley or emit an unpleasant odor as of bad meat. Therefore, from this standpoint, quite apart from the many other advantages to be derived from dancing, it becomes an essential to a well-ordered society.

— Thoinot Arbeau