Share this sentence
— John Caples"A good headline can make an advertisement good even if the picture is poor."
Related information
Discover more quotes
Previous Quote
Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.
— John Caples
Next Quote
Margaret Thatcher in Britain and soon after Ronald Reagan in the United States - both hard-line advocates of market fundamentalism - announced that there was no such thing as society and that government was the problem not the solution. Democracy and the political process were all but sacrificed to the power of corporations and the emerging financial service industries, just as hope was appropriated as an advertisement for a whitewashed world in which the capacity of culture to critique oppressive social practices was greatly diminished.
— Henry Giroux
Loading recommended content...