"We approach nonfiction at a much different level than we approach fiction or poetry or drama: that there's almost no room for metaphor. We expect the "I" in any nonfiction text to be an autobiographical "I" when there is a history in the essay of the "I" being a persona."

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Through panel moderations and talks around culture, politics and identity I gradually gained opportunities to write in my own voice and not that of the brand. I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root. So through essays and short stories I began exploring some of these things.

— Michael Salu