"I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it."

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I went to a school where everyone was smarter than me. And I'm not blowin' smoke, I, my, I was surrounded by genius, genius kids. What's interesting about growing up in a culture like that is you go, "All right, I gotta figure out what my thing is. Because I'm not smarter than these kids. I'm not funnier than half of them, so I better figure out what it is I wanna do and work really hard at that because intellectually I'm treading water to, to be here."

— Lin-Manuel Miranda