"This is tremendous. The labels have been saying all along that they can't compete with free, but there is a way to compete with free: high value content that's virus- free and gives people the chance to be first in line to buy expensive concert tickets. This is like loyalty clubs at the supermarkets."

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But so many Christians are like deaf people at a concert. They study the programme carefully, believe every statement make in it, speak respectfully of the quality of the music, but only really hear a phrase now and again. So they have no notion at all of the mighty symphony which fills the universe, to which our lives are destined to make their tiny contribution, and which is the self-expression of the Eternal God.

— Evelyn Underhill