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— Josh Hunt"Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations."
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I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury.
— Thomas Dillon
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One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
— Stephen King
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