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— Thomas Dillon"I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury."
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Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
— Stephen King
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Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations.
— Josh Hunt
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