"Why is everything that's good for our bodies, our communities, our world, and our planet called the 'alternative'? That means everything bad for us is the accepted norm."

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The amazing thing is that we're part of people's daily lives, like brushing their teeth. It's just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people's lives.

— Larry Page