"The greatest tales, well told, awaken the fears and longings of the listeners. Each man hears a different story. Each is touched by it according to his inner self. The words go to the ear, but the true message travels straight to the spirit."

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Patients are patients because they are out of rapport with their own unconscious... Patients are people who have had too much programming - so much outside programming that they have lost touch with their inner selves.

— Milton H. Erickson