"Promoting a film can get tiring but if you find a clever way to promote it, it can be fun. Also, it is not fair to yourself and the film if you don't promote it. You've worked hard for the film for the past six or eight months and then if you don't give it your all and create awareness among the people then it is not fair."

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I think it's often easier to theorize in the official codes of theory rather than to theorize lightly through scene, object, story, and incident in ways that keeps alive the sensual serendipities of language. This is not a question of being for or against theory, but rather of being suspicious of orthodoxies that concede, in advance, that what passes for theory must be signaled by a narrowing of diction, sentence rhythms, and sensual awareness. I'm in favor of surprise.

— Rob Nixon