"Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?"

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Parents who are stressed or disturbed will have more difficulty in meeting their children's needs. Parents who have little support--from friends, relatives, neighbors, or the community--are more likely to be overburdened by the demands of their babies and to be unable to respond to them adequately. Parents who experience severe poverty or economic insecurity, who cannot satisfy their own basic needs, are likely to have difficulty in responding to their children's needs.

— Sheila Kamerman