"Today, there are also buyers and sellers of all these energy commodities, just like there are buyers and sellers of food commodities and many other commodities."

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The key to moving a maybe to a yes is to make the buyer feel as though other buyers have already said yes. ... It helps if it's true, but it never is. No one wants to be the first yes. Why is this? I don't know, but I think it's anthropological.

— Lynda Obst